Meet the Team
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David Fincher
Schedule NowOwner & Head Installer
The mastermind behind Elite Sonar, David combines decades of electronics experience with a deep knowledge of fishing to help customers get the most from their time on the water. His career began in the 1990s with car audio installations, followed by work with Cellular One, Verizon, and Sprint Nextel. That technical background and his passion for fishing inspired him to create Elite Sonar.
With expertise in marine electronics and battery systems, David takes a personal approach to every project. He listens carefully to how each customer fishes, what they want to accomplish, and what they need from their equipment. From there, he tailors a setup to fit their boat and fishing style, bringing thoughtful recommendations and attention to detail to every installation.
David puts his Christian faith first and shares with Starla a deep love for their family and everything Elite Sonar stands for. Those values guide his approach to the business, his commitment to customers, and the care he puts into his work.
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Starla Fincher
Schedule NowOwner & Operations
Starla helps keep Elite Sonar moving, overseeing day-to-day operations, coordinating schedules, and working directly with customers to bring their plans to life. A Garmin-certified installer, she is just as comfortable rigging a boat as she is managing the business. From the office to the install bay, she takes a hands-on approach to supporting the team and caring for customers.
With a background in ICU nursing, Starla brings a commitment to service into everything she does. Caring for others has always been at the heart of her work, and she carries that purpose into Elite Sonar by keeping community involvement and giving back a priority. For Starla, building a successful family business goes hand in hand with making a difference in the community it serves.
Starla puts her Christian faith first and shares with David a deep love for their family and everything Elite Sonar stands for. Together, they strive to reflect those values in the way they lead their team, serve customers, and care for their community.
Starla is also the mastermind behind Elite Sonar’s social media, sharing our latest installations, behind the scenes work, and the people who make it all happen.
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Clay Cutchen
Schedule NowMaster Installer
Clay has been a cornerstone of Elite Sonar for four years, bringing decades of electronics experience and a talent for solving even the toughest installation challenges. His background began with car audio in the 1990s and grew into the installation and fabrication expertise our customers count on today.
As the craftsman behind our custom mounts, Clay builds solutions tailored to each boat, ensuring the right fit for the equipment and the angler. His versatility, practical knowledge, and attention to detail make him an essential part of every build.
David's right-hand man, Clay helps keep projects on schedule and sees that each installation comes together with the care and craftsmanship Elite Sonar stands for. Whether he is fabricating a mount or working through a complex rigging challenge, Clay is someone our team can depend on.
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Kaylee Brown
Schedule NowOffice Manager
Kaylee combines creativity with a talent for organization to keep Elite Sonar running smoothly behind the scenes. Currently studying accounting, she oversees payroll, handles accounting duties, and manages inventory, helping the team stay organized and ready for each day's work.
Her creative talents are just as important to the business. Kaylee created the Elite Sonar logo and has hand-drawn designs for many of our shirts. She continues to manage our graphic design work, turning ideas into artwork that reflects who we are.
From keeping track of the details to shaping Elite Sonar's visual identity, Kaylee plays an essential role in supporting our team and the business we are building together.
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Joe Robinson
Schedule NowInstallation Specialist
Joe brings extensive knowledge of electronics and a lifelong love of fishing to Elite Sonar. A former high school angler, he turned that passion into a crucial role on our team, helping customers get the most from their equipment.
Joe also offers on-the-water training to help anglers sharpen their offshore fishing skills. Training is available for an additional fee. Contact Elite Sonar to schedule a session.
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Ricky Sullivan
Schedule NowInstallation Specialist
Ricky brings versatility, dedication, and a wide range of hands-on skills to Elite Sonar. A devoted family man who puts his family first, he shares our values and plays an important role in helping our business grow. We are grateful for his commitment and the care he brings to his work.
Outside his role at Elite Sonar, Ricky independently offers boat detailing, buffing, waxing, and carpet replacement. These services are priced separately. Contact Elite Sonar to arrange an appointment with Ricky.
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Kace Linsey
Schedule NowInstallation Specialist
The youngest member of Team Elite, Kace brings knowledge and skill well beyond his years. He is our go-to specialist for trolling motors and shallow water anchors, playing a key role in the repair work we perform as a certified repair center for Minn Kota, Garmin, Power-Pole, and Lowrance.
When he is not working on repairs, you will often find Kace at the back of a boat, planning and organizing its powerhouse: the battery compartment. His thoughtful layouts and attention to detail make him an essential part of the work we do at Elite Sonar.
Shop Mascots
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Ollie
Connoisseur of Train Horn's and snacks from Fed Ex. Ollie loves to ride in the Fed Ex truck as well.
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Ophelia
Queen of the R.B.F and #1 Attention seeker.
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Jack Jack
All Bark and Little bite and all round hot mess express. Jack Jack may be small but his personality is not...lol. Jack Jack loves to eat everything, play and sleep.
